Venture Capitalist

Conservation can attract investment and support jobs.

Venture Capitalist

Conservation is as much about people as it is about places. It can attract investment, support jobs, and protect the environment.

Take the Great Bear Rainforest in Canada, where the economic challenges facing the people of this rainforest are as important as the conservation challenges. Two public-private funds totaling $120 million have been created to finance both conservation management and ecologically sustainable business ventures in this 21-million acre rainforest in British Columbia. With many people dependent on the resources provided by the rainforest, economy and conservation are equally important, and equally challenging.

But in the Great Bear Rainforest, we have a chance to step outside the old models of exploitation and loss that marked the last century. Here, we have a narrow window of opportunity to get it right the first time and create a new way of thinking about our relationship with the environment.

What The Nature Conservancy is Doing.

The Nature Conservancy is part of an unprecedented partnership among industry, ForestEthics, Greenpeace, the Sierra Club of Canada-BC Chapter, First Nations, governments and local communities that are protecting the Great Bear Rainforest. The historic land-use agreements the Conservancy and its partners are spearheading there will protect up to 5 million acres of rainforest from logging and place more than 19 million acres under strict guidelines called ecosystem-based land management. TLearn more about the Conservancy’s work in the Great Bear Rainforest.

Action starts when people talk.

There are things we can do as individuals to create more success stories like the Great Bear Rainforest. First, start a conversation about the issue with friends, family and colleagues. Take a look at our Conversation Starters for relevant and compelling facts. And, learn more about our work by visiting related projects on the Conservancy’s web site, nature.org.

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